We cannot stress enough the importance of a highly written press release. While you are writing your press release, keep your target market in mind. At the same time, take into account that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals that if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of your own press release answers the key questions including Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.
The content within your press release ought to be accurate, easily readable and to the level. A well written press release does not need to be a novel. Remember the point of a press release is always to entice your reader or journalist get in touch with you for more information. You may not must educate your Companies entire life history. In fact, shorter press announcements (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative part of information to fill a spot inside a magazine, paper or web site. Have you ever seen short snip-its within the side of any magazine, or along the side of the page on a web site. Guess where information comes from.
A carefully written and informative press release will make sure to capture your eyes of journalists. Be sure you spend some time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. Since we know a properly written press release, with perfect timing will provide you with the exposure everybody is looking and hoping for.
Since you now have written your press release, submitted it for distribution and are receiving phone calls and emails about this, you are going to no doubt have some questions to be answered.
If your press release is written with embellishments, you are going to quickly lose credibility. Bear in mind, that the loss in credibility may also carry over to future press announcements. Journalists will remember a source. They are going to remember a name. They will likely remember a web site. In the event you leave a poor taste inside their mouth, they will remember this experience. What this means is the very next time you submit a press release, which can be accurate the 2nd time around, is definitely not looked at by a journalist that remembers you as someone who will embellish a narrative. Usually do not embellish or exaggerate your press release.
Make sure if you work with facts and figures to improve your story, that you provide causes of these numbers where you could. The reason behind this is simple. It adds credibility. If you publish figures or information, however the information is accurate, people could go using the theory “it should be to good to be real”. Again, although completely innocent, can result in appear stretching the facts. And again, this may lead to your press release possibly being overlooked down the road.
If the information is true, and you also cannot support it, when possible go conservative and let them know whenever they contact you. This might not always be possible, but bear in mind, you may not wish to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a really quick turn off for any journalist or editor. A poorly written press release can also be a negative reflection for any Company.
By doing so, you will be able to trap any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This works well for press announcements which may be just a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. Even though you might have read and re-read your projects, sometimes when you find yourself extremely focused, you may tune an error out.
Wait until the morning and re-read your press release. You would probably not believe just what a difference an evening of sleep can perform to suit your needs when you are writing. Whenever your bright and fresh, re-read your press release to make sure that it is precisely how you desire it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently working with a handful of editors in order to provide you with the writing service or editing service for your press release. Even if this feature is not now available, we are focusing on this for you.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various kinds of press release distribution which range from basic to professional. Our professional read more is under our Mass Media Distribution program and includes press news distribution to a pool of around 80,000 journalists, 4000 web sites, opt in journalists that request news to get sent straight to their inbox and naturally relevant trade publications. Major internet sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also brought to opt in feed subscribers that sign up for pull our headlines for content on the websites. When our headlines are updated, their headlines will also be updated. Thing about this wonderful press distribution is attributed to our partnership with PR Newswire.
Given that we now have wowed you with what type of press release distribution we are capable of, we should inform you that the poorly written press release will receive virtually no pickup. Which means that although some places might actually publish your press release (very little places though), if it is poorly written, it will be immediately disregarded. This also implies that journalists will view it and disregard it. They will likely also, probably disregard future press releases from the same source/Company.
Section 5 – How Frequently In Case You Submit Your Press Release? We have this query motivated to us often and now have decided to finally include this little information within our Press Release Writing Tips section.
So how often in case you submit your press release? Rule of thumb is once to twice per month. However, should you not possess news worth mentioning, then every month is an excellent guideline.
A Lot Of Companies proceed through changes. Management changes, product changes, service changes or some other changes. To not have something to write about, in most companies could be rare. Have you got a hot new service you are now providing? Have you got a great new service you plan to provide coming up later on that you would want to inform people of? Have you got new widget whlexk you happen to be importing that no one else has? Are you currently hiring some new executive coming from a Fortune 500 Company that can add an focal point in your organization? These are simply several ideas to be aware of.
Some of our customers have discovered using a mix of our Mass Media Distribution press distribution type once per month, coupled with a reduced amount of distribution at a second time within the same month to function well for them.