Many individuals who have websites are not totally up-to-date with what is regarded as internet search engine spamming. Having worked on internet search engine optimisation for a couple of clients, I have come across websites that are using spam strategies to help elevate search engine rankings. When I confronted clients relating to this, they honestly did not know these people were using a type of spam nor did they realise the consequences if detected by the search engines.
So what exactly is search engine spamming? A simple definition could be; deliberately designing website pages offering poor and irrelevant content, and are employed to trick search engine listings into ranking the information highly for inappropriate search results. People tend to use spam as a means of attracting as much website visitors to their website. When caught by the major search engines, this may result in a major setback to business. Websites will likely be blacklisted from the major search engines and odds are they are going to not can be found in the index for a very long time.
Unsure if you are spamming? Here are some common kinds of spam techniques that you need to avoid. Doorway Pages – Optimising just one webpage to do exceptionally well searching engine ranks for a small group of keyword phrases (keyword stuffing on the webpage). When a user clicks on the link, they will be automatically redirected to your completely different website.
Invisible Text – Using text that is certainly not visible towards the eye (getting the same colour text because the background colour). The invisible text will usually contain a huge number of keywords (keyword stuffing). Link Farms – Joining community websites that provide large volumes of irrelevant links to your web page.
Together with other kinds of spam, these techniques needs to be avoided without exception. If you are not sure whether your website uses some form of spam, then it might be best to contact a search engine optimisation specialist before it could result in your website being blacklisted.
Past clients who were using some kind of spam and were unaware of it, had taken a big loss with their site blacklisted in some search engines like google. The direction to recovery will take long which is one that no sgvprq want to follow. Be mindful!
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